Jihyun Lina Lee

01
Branding

02
Book Design
& Exhibition Design

03
Type Design

04
Others








About

Hi!
I am a designer, thinker, and explorer based between Seoul and New York.

Driven by curiosity, I discover patterns
in everyday life and transform them into visual experiences that offer new ways
of seeing the world.


Education

2025-2027
Pratt Institute, Brooklyn, NY, USA
MFA Communications Design

2019-2022
Seoul National University
of Science and Technology, Seoul, Korea
BFA Design


Work Experience

2023-2025
GALLERY PLANET, Seoul, Korea
Designer

Sep 2022-Dec 2022
CDR Associates, Seoul, Korea
Intern Designer

Jul 2022-Aug 2022
ADCH, Dublin, Ireland (Remote)
Intern Designer

Jun 2022-Jul 2022
K-UM GALLERY, Seoul, Korea
Brand Designer


Contact

Mail_ jlee413@pratt.edu
IG_@adelinalbit

1

Seoul Art Center


2

GIG (Growing Image Group)
Merchandise Design

3

K-UM Gallery

4

ERE Gallery Week

5

Palette Children’s Library

6

Zoom In

7

Sensory Projection

8

Blooming Made Artbook

9

Crosswalk

10

Everyday Handcraft Abstract 

11

Orchestra Instrumental Composition
and Chamber Music

12

Currency


13

Spacing Out


14

The Trajectories of Birds


15

Wine Label Project



Seoul Art Center
Rebranding


Personal Proj.
Format_Gemini Pro,  Adobe Suite (PhotoShop, Illustrator)
Date_2025



Nowadays, in Korea, there are big hypes
for the cultural, exhibitional experiences
in young generation.

Due to this phenomenon, I rebranded the most famous Art Center in Seoul.

The goal was to make classical performances and exhibitions feel
more approachable, while preserving
the refined character of the center.

The main tagline is "The Heart of Art,"
and the logo is designed to reflect this concept, drawing its form from the
shape of a heart to symbolize the center
of Seoul’s art scene and its role as the
heart of art in the city.

  
Sketches
Pattern Studies

GIG (Growing Image Group)
Merchandise Design


Client_GIG (Growing Image Group)
Format_Adobe Suite
(PhotoShop, Illustrator, InDesign)
Date_2024



This project brings together works by
four Korean female artists and translates their artistic worlds into a daily calendar experience.

I also designed a notebook featuring the etching technique of artist Miro Kim and
an art book based on the narrative
universe of artist Juwon Yoon.

Daily Calendar
Daily Calendar
Daily Calendar
Daily Calendar
Notes

K-UM Gallery


Client_K-UM Gallery
Format_Adove Suite
(PhotoShop, Illustrator)
Date_2022



Visual identity design for K-UM Gallery,
a contemporary art space that promotes open interpretation and personal engagement with art.

The logotype integrates the forms of
“K” and “UM” to express connection, openness, and accessibility.


ERE Gallery Week

BFA Graduate Thesis 1
Format_Adobe Suite
(PhotoShop, Illustrator, InDesign)
Date_2022



Inspired by the Korean word ‘ERE’,
meaning “seven days,” this project
develops the visual identity for
a week-long art festival held in
Jongno, Seoul.

The design system reflects the
open, walkable experience of the
festival, allowing visitors to explore
galleries freely across the city.

Palette Children’s Library 


Personal Proj. 
Format_Adobe Suite (Illustrator)
Date_2021



This personal project develops the
brand identity for a conecptual children’s library, balancing approachability with
clarity and trust.

While designed for young audiences,
the system avoids being overly
playful, focusing instead on warmth,
simplicity, and consistency across all
applications.

Zoom In


Personal Proj.
Format_Adobe Suite
(PhotoShop, InDesign)
Date_2026




Inspired by the phrase
“Objects in mirror are closer
than they appear,” 
this zine explores the hidden worlds
within everyday objects.

Through magnified observations,
familiar surfaces are transformed into unfamiliar landscapes, inviting viewers
to look closer and reconsider what they often overlook.

Sensory Projection 


Client_Gallery Planet
Format_Adobe Suite 
(Illustrator, InDesign)
Date_2025




<Sensory Projection> explores how
artists Kim Shin-ae, Kim Suyeon, and
Park Hyungjin perceive and reinterpret
the world through their own senses and experiences.

Through diverse mediums—including
form, weather, and the changing colors
of nature—the exhibition examines the intersections of sensation and information, time and environment, and the material
and immaterial, suggesting that our perception of reality may be a projection shaped by individual experience rather
than an objective truth.

<Blooming Made> Artbook


Client_Gallery Planet
*Team Project with
  Artist Hur Boree / Maroniebooks
Format_Adobe Suite 
(Illustrator, InDesign)
Date_2025




Designed the exhibition catalog for
<Blooming Made> by Artist Hur Boree
at Gallery Planet (May–July 2025). 
The publication was designed to
seamlessly connect the artist’s
inspiration from Jeju’s landscapes
with her artistic outcomes, while emphasizing the intricate stitched
details of each work.

Through carefully considered image placement and pacing, the catalog
allows readers to experience both the artist’s source of inspiration and the
tactile craftsmanship embedded in
the work.

Crosswalk 


Client_Gallery Planet
Format_Adobe Suite 
(Illustrator, InDesign)
Date_2025




<Crosswalk> reflects the encounter
between two artists with very different
visual approaches.

The identity is built around a pixel-
based logo system, combining the
digital language of artist Hyunseo
Cho, who works with AI, and the
fragmented, glass-like image
structure of artist Jungin Kim.

Everyday Handcraft Abstract


Client_Gallery Planet
Format_Adobe Suite 
(Illustrator, InDesign)
Date_2025




For the exhibition <Everyday Handcraft Abstract>, I developed the visual identity
by translating the artists’ material
practices into graphic forms.

Inspired by Jung Jikseong’s mother-of-pearl surfaces and Hur Boree’s repetitive acts of stitching and mending, the design transforms these tactile processes into
a visual language of lines and planes.

The poster explores the relationship between painting and craft through abstraction, reflecting the physical gestures embedded in both artists’ works. 

Layered linear structures and fragmented surfaces evoke the acts of sewing,
piercing, and assembling, while emphasizing the materiality and
hand-crafted nature at the core of the exhibition.



JIhyun Lina Lee
© All Rights Reserved.