Jihyun Lina Lee

01
Book Design
& Exhibition Design

02
Branding

03
Type Design

04
Others








About

Hi!
I am a designer, thinker, and explorer based between Seoul and New York.

Driven by curiosity, I discover patterns
in everyday life and transform them into visual experiences that offer new ways
of seeing the world.


Education

2025-2027
Pratt Institute
New York, U.S.
MFA Communications Design

2019-2023
Seoul National University
of Science and Technology
Seoul, Korea
BFA Design


Work Experience

2023-2025
GALLERY PLANET
Seoul, Korea
Designer

Sep 2022-Dec 2022
CDR Associates
Seoul, Korea
Intern Designer

Jul 2022-Aug 2022
ADCH
Dublin, Ireland (Remote)
Intern Designer

Jun 2022-Jul 2022
K-UM GALLERY
Seoul, Korea
Brand Designer


Contact

Mail_adelinalee98@gmail.com
IG_@adelinalbit

1

Zoom In

2

Sensory Projection

3

Blooming Made Artbook

4

Crosswalk

5

Everyday Handcraft Abstract 

6

Orchestra Instrumental Composition
and Chamber Music

7

Seoul Art Center


8

GIG (Growing Image Group)
Merchandise Design

9

K-UM Gallery

10

ERE Gallery Week

11

Palette Children’s Library

12

Currency

13

Spacing Out


14

The Trajectories of Birds


15

Project100


16

Alignment Unwound





Seoul Art Center
Rebranding


Personal Proj.
Format_Gemini Pro, Adobe Suite (PhotoShop, Illustrator)
Date_2025



Nowadays, in Korea, there are big hypes for the cultural, exhibitional experiences in young generation.

Due to this phenomenon, I rebranded the most famous Art Center in Seoul.

The goal was to make classical performances and exhibitions feel more approachable, while preserving the refined character of the center.

The main tagline is "The Heart of Art,"
and the logo is designed to reflect this concept, drawing its form from the shape of a heart to symbolize the center of Seoul’s art scene and its role as the heart of art in the city.

  
Sketches
Pattern Studies


JIhyun Lina Lee
© All Rights Reserved.